Gravity Forms Attribution Tracking
Know exactly which marketing channels, campaigns, and keywords drive your WordPress form leads. AttributionHub automatically captures attribution data and writes it into every Gravity Forms submission — no developer required.
Why You Need Attribution in Gravity Forms
Every lead that comes through your WordPress site has a story — a Google search, a LinkedIn ad click, a referral from a partner blog. But when that visitor fills out your Gravity Forms contact form, quote request, or demo booking, the marketing source disappears.
Your sales team sees a name and email. Your marketing team sees a conversion count. Nobody can connect the two.
AttributionHub solves this by capturing the full marketing journey and writing it directly into your Gravity Forms entries as hidden field values. Every lead arrives with its source, medium, campaign, keyword, and landing page attached.
What Data Gets Captured
UTM Parameters
Source, medium, campaign, term, and content — captured from the URL and stored with the lead.
Landing Page & Referrer
The first page a visitor lands on and where they came from, so you see the full entry path.
Channel & Source Category
Automatically classified as Paid Search, Organic Social, Email, Direct, and more — no manual tagging needed.
First Touch & Last Touch
Both the original source that brought the visitor and the most recent touchpoint before conversion.
How It Works
Gravity Forms renders standard HTML forms, so AttributionHub detects and populates them automatically -- no dedicated plugin required.
Install the Tracking Script
Add the AttributionHub tracking script to your WordPress site header.
Configure Your Gravity Forms Form
In the Gravity Forms editor, add hidden fields for each attribution data point you want to capture.
Verify Your Setup
Submit a test entry and check the Gravity Forms entry detail to confirm the attribution values are present.
Use Cases for WordPress Teams
B2B Lead Generation — Route Gravity Forms leads to your CRM with full source attribution. Know whether that enterprise demo request came from a Google Ad, an organic blog post, or a LinkedIn campaign.
Ecommerce & Quotes — If you use Gravity Forms for product inquiries or custom quote requests, attribution data tells you which products attract paid traffic versus organic interest.
Multi-Location Businesses — Track which location landing pages generate the most form submissions, and which advertising channels work best for each region.
Agency Reporting — Give clients clear proof of campaign ROI. Every lead in Gravity Forms carries the campaign name, source, and medium, making monthly reports straightforward to produce.
What Makes AttributionHub Different
Works Without Cookies
First-party data capture means attribution works even when third-party cookies are blocked or consent is declined.
No WordPress Plugin Needed
A single script tag handles everything. No plugin conflicts, no PHP compatibility issues, no database bloat.
Automatic Channel Detection
Visitors are automatically categorized into channels like Paid Search, Organic, Social, Email, and Direct.
Cross-Session Attribution
First-touch and last-touch data persist across sessions, capturing the full buyer journey even over weeks.
Frequently Asked Questions
Does this work with Gravity Forms conditional logic?
Yes. Hidden fields populated by AttributionHub work independently of conditional logic. Conditional rules on visible fields do not affect the hidden attribution fields.
Will it slow down my WordPress site?
No. The AttributionHub script loads asynchronously and is under 10 KB. It does not block page rendering and has no impact on Core Web Vitals scores.
Can I use this with other form plugins too?
Absolutely. AttributionHub works with any form that supports hidden fields, including WPForms, Contact Form 7, Ninja Forms, HubSpot Forms, and custom HTML forms.
How does it handle returning visitors?
AttributionHub stores first-touch attribution from the visitor's initial session and updates last-touch attribution on subsequent visits. When the form is submitted, both values are available so you can see the original source and the converting source.
Is the data GDPR compliant?
AttributionHub uses first-party storage only and does not track users across websites. No personally identifiable information is captured in attribution fields — only marketing parameters like UTM values and page URLs.
Want to learn more about this integration? Read the full Gravity Forms setup guide for detailed configuration and troubleshooting.
Start Tracking Your Gravity Forms Leads
See which campaigns, channels, and keywords actually drive form submissions on your WordPress site.